In this article, we will show you how Azur Prestige transformed the rental management of a luxury villa on the French Riviera, allowing its owner to significantly increase his rental income.
Context
An owner of a magnificent villa located in Mougins, on the heights of Cannes, was facing several challenges regarding the seasonal rental of her property. Although the villa was ideally located and had all the high-end amenities, the rental income was lower than her expectations. She was receiving few reservations, and the periods when the villa was rented did not correspond to the full capacity that this luxury property could offer.
That's when she decided to change managers, and to trust Azur Prestige to optimize the rental management of her villa and increase her income. Here's how we did it.
Step 1: Initial Analysis and Repositioning of the Villa
The first step in our intervention was to carry out a complete analysis of the situation. We examined:
The rates charged by the owner compared to the market.
Historical availability periods and occupancy rates.
The presentation of the villa on online rental platforms.
Additional services offered to tenants.
Diagnosis: We found that the rates were poorly adjusted, with undervalued periods in high season and underutilization of the villa in low season. In addition, the photos and description of the villa on the platforms did not sufficiently highlight its assets, with some comments with negative connotations concerning the quality of service.
Action: We repositioned the villa by creating a new dynamic pricing strategy, optimized for each season and local event (Cannes Film Festival, Monaco Grand Prix, Tour de France 2024 etc.). We also organized a professional photoshoot to renew the images of the villa, capturing the details that make it unique, and rewrote the description to attract a wider clientele.
Step 2: Setting Up High-End Services
To meet the expectations of luxury tenants, we have introduced a range of additional services, including:
Personalized concierge: VIP welcome with Champagne and luxury care kit, management of restaurant reservations and local activities, and 24/7 assistance.
Home wellness services: Massages, yoga classes and treatments available directly in the villa.
Culinary experiences: Organization of private dinners with a chef.
These services have not only added value to the tenant experience but have also helped increase rental rates.
Step 3: Optimize Online Visibility
We worked on improving the visibility of the villa on the main vacation rental platforms (Airbnb Luxe, Booking.com , etc.), as well as on sites specialized in luxury rentals.
How we did it:
SEO optimization of ads: Using relevant keywords to appear at the top of searches.
Targeted Promotion: Online advertising campaigns to reach a wealthy international clientele.
Guest Review Management: Encouraging guests to leave positive reviews, highlighting unique aspects of their stay.
Step 4: Continuous Monitoring and Adjustments
Once these actions were in place, we continued to closely monitor the rental performance of the villa. We adjusted pricing based on demand and tenant feedback, while ensuring that the quality of services remained impeccable.
Results: In less than six months, the owner saw a 40% increase in rental income from her villa. Occupancy rates also increased from 60% to 80% during key periods, with a marked improvement in tenant satisfaction.
Conclusion
This example demonstrates how professional and proactive management can transform the rental performance of a luxury property on the French Riviera. At Azur Prestige, we believe that each villa has a unique potential, and our mission is to reveal it by maximizing revenues and providing an unforgettable experience to tenants.
If you own a villa on the French Riviera and want to maximize your rental income, contact us. We would be delighted to help you achieve your goals, while freeing you from the stress of daily management.
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